I’m a campaign manager on paper, A brand marketer by trade, and A creative at heart.
With 13 years of agency and in-house experience, I bring versatile technical skills, an eye for pixel-perfect detail, and creative ability to write and design. I’ve led initiatives for major global brands in tech, hospitality, and B2B — collaborating with worldwide teams and managing complex projects in fast-paced environments.
Sage
BRAND CAMPAIGN MANAGER
2016 to Present
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In-house Global Brand Team
Develop and promote a global brand marketing campaign platform for a leading B2B business management technology brand that serves all business sizes.
Translate product messaging objectives into emotive, customer-centric stories through traditional, digital, and video content.
Work with brand leadership to establish a new brand strategy, advocate its use, and demonstrate its application across unique organizational objectives.
Create standards for brand identity elements—including photography, video, design, tone, and voice—and push the brand forward with innovative best practices.
Collaborate with local and satellite in-house brand centers, and train external agencies and marketing colleagues based around the world.
Coordinate worldwide customer shoots—activities include customer recruitment, vendor procurement, script development, shoot supervision, and post-production.
Eleven
MANAGEMENT SUPERVISOR
2014 to 2016
ACCOUNT SUPERVISOR
2011 to 2014
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Key Accounts: Apple, Turner, Dignity Health
Managed Apple client relationship, including scope assessment, resource management, forecasting, project scheduling, and optimization of internal processes.
Led team of up to 25 people in the development of email, Apple.com deliverables, Apple Store app assets, and collateral supporting retail, product, and brand objectives.
Contributed to UX, developing content strategy, user flows, and wireframes.
Supervised and mentor account managers and train new agency resources to Apple processes and marketing guidelines.
Served as an on-site Apple resource for key programs, producing worldwide interactive campaigns, collaborating with business partners, and overseeing localization.
Guided agency work for other brands, which includes brand identity development for a Turner lifestyle brand and a Webby award–winning social campaign for Dignity Health.
Anthology Marketing
SENIOR ACCOUNT MANAGER
2008 to 2011
ACCOUNT EXECUTIVE
2005 to 2008
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Key Accounts: Marriott, Honolulu Rail Transit, Farmers Insurance Hawaii, Kenworth, Na Hoku
Led all development phases of websites, banners, emails, video web applications, including UX, creative, build, QA, SEO, CMS training, and analytics setup.
Partnered with media team to develop and optimize media strategies for Marriott direct response campaigns leading to consistent year-over-year ROI increases.
Planned and executed campaigns, including an innovative Marriott social media contest, increased brand awareness, generated viral buzz, and received awards.
Championed internal initiatives, such as the creation of a new cross-analysis reporting platform and onboaring of the agency to a new project management tool.
Education
BBA, Marketing and Management Information Systems
University of Hawaii at Manoa, 2004
Skills
Productivity
Office 365, Word, Excel, Pages, Numbers, Basecamp, Advantage, Workfront, Filemaker
Creative
Photoshop, InDesign, Illustrator, PowerPoint, Keynote, Basic Video Editing
Web
Basic HTML/CSS, Drupal, Umbraco, Google Analytics, Mailchimp, Campaign Monitor
Social Media
Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat